Episode 3. What Happens When You Choose to Do More than Just Check the Boxes

Full Transcript Available on YouTube

Is taking a career detour the same as failure? Our guest today certainly doesn’t think so.

Lena is a physician-turned-marketer with over 20 years of leadership experience across startups and established health-tech companies. She has a proven track record of scaling successful brands and defining new categories that set disruptive companies apart from the healthcare status quo.

She’s currently the co-founder of Best Friend Jack, a boutique marketing and branding agency serving health-tech companies. Lena’s transition from clinical medicine to marketing serves as the backdrop for a bold career, one that has allowed her to serve healthcare in a much bigger way than one patient at a time. In this conversation, she talks about how she decided to make this shift, what she thinks are still challenges for women in leadership, and how she got involved in investing in women-led businesses herself.